Persuasion

Persuasion is the process of convincing someone to believe or act on something.

The word persuasion is usually used in distinction to coercion, which involves the use of violence or other kinds or force, or the threat of such force; however, the word persuasion has sometimes been used as a euphemism for coercion.

This article is about non-coercive methods of persuasion.

Some methods of persuasion:

By appeal to reason:

• Argument
• Logic
• Scientific method
• Proof

By appeal to emotion:

• Rhetoric
• Faith
• Tradition
• Propaganda
• Advertising

Short-cut methods of persuasion:

• Hype
• Lying

Aids to persuasion:

• Persuasion technology

Other techiques, which may or may not work:

• Mind control
  • Hypnosis
  • Subliminal advertising

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Persuasion is also the title of the last novel Jane Austen wrote, and generally considered the most romantic. See Persuasion (novel).