Media studies
Media studies,communication science, studiesnatureeffectsmedia upon individualssociety. A cross-disciplinary field, media studies uses techniques from psychology, art theory, sociology, information theory,economics. Media studies has greatly influenceddevelopmentmultimedia andperformance art.Critical media theory looks at howcorporate ownershipmedia productiondistribution affects society,providescommon groundsocial conservatives (concerned byeffectsmedia ontraditional family)liberalssocialists (concerned bycorporatizationsocial discourse). The study ofeffectstechniquesadvertising formscornerstonemedia studies.
Media studies pioneers include Marshall McLuhan, Denis McQuail, Harold Innis, Walter Ong, Neil PostmanJean Baudrillard. The socialistmedia critic Robert McChesney has becomemajor figure. And Grasso talks about political mediasocialization.
