Wiener popularized the social implications of cybernetics, drawing analogies between automatic systems such as a regulated steam engine and human institutions in his best-selling The Human Use of Human Beings : Cybernetics and Society (Houghton-Mifflin, 1950). When asked why he had chosen the name cybernetics, Wiener replied, "I didn't know what else to call it."
Cybernetics is associated in many people's minds with robotics, due to uses such as Douglas Adams' Sirius Cybernetics Corporation and the concept of a cyborg, a term first popularized by Clynes and Kline in 1960. In scholarly terms, however, it is the study of systems and control in an abstracted sense - that is, it is not grounded in any empirical field.
- Manfred E. Clynes, and Nathan S. Kline, (1960) "Cyborgs and Space", Astronautics, September, pp. 26-27 and 74-75; reprinted in Gray, Mentor, and Figueroa-Sarriera, eds., The Cyborg Handbook, New York: Routledge, 1995, pp. 29-34.